Background information on implementation
Just an entrepreneur’s life is a podcast by the Entrepreneurs of North Ostrobothnia, which explores the everyday life, successes and challenges of entrepreneurs invited as studio guests. The podcast presents entrepreneurship down-to-earth and offers the opportunity to explore its diverse world through personal stories.
Production background
The entrepreneurs of North Ostrobothnia wanted to start their own podcast, but were not sure how to go about producing one. The concept was there, but the technical implementation was missing. In particular, the sound quality of the podcasts would have to meet high standards, as the episodes would also be broadcast on Radio Kaleva.
Our solution
We offered Entrepreneurs a turnkey package that included recording of the podcasts, audio post-production including different mastering versions according to the requirements of the publishing channels, three-camera interview-style videography, a PPY-branded pop-up studio, professional lighting, photography, theme music and video editing. We also took care of podcast publishing: from the client’s perspective, the episodes appeared on streaming services as if by magic.
We also produced other marketing support material, such as text logos and episode-specific cover images for the streaming services.
